5 Ways To Improve Your Association’s Social Media

Social media can be a beneficial tool that helps your association engage and connect with both existing and potential members. However, in order to make the most of any social platform, it’s important that you continually optimize your social strategy. We’ve gathered the top 5 ways you can improve your association’s social media presence quickly and easily.

Reevaluate Your Platforms
It’s important to consistently monitor what social sites your members are most actively using. The popularity of social platforms are changing all the time, and new sites are surfacing almost daily. Research what sites your members interact with the most and increase your activity there as well.

Interact With Your Members
Once you’ve determined the sites your members visit the most, it’s important to truly interact with them. It’s called social media for a reason…so be social! Reply to member’s comments and engage in conversations when and where appropriate.

Keep Content Fresh
Consistently put out content that members want to engage with. Utilize high quality photos and video to stay entertaining and interesting. People naturally become inundated with content on any social platform, so posting the highest quality content will help you retain and attract the most members.

Go BTS (Behind The Scenes)
Peak your member’s interest by showing them something that can’t be see anywhere else. Give them a behind the scenes look at what happens in the day-to-day operations of your association.

Evaluate Engagement
It’s important to measure engagement and evaluate what type of content is and isn’t working for your association. Consistently optimize your strategy based on what gets the most favorable response from members. Doing this on a regular basis will keep your social media as effective as possible.